Company History

RL_tubeRocasuba, Inc. is a distributor of health and beauty-care products, including the award-winning RapidLash® Eyelash and Eyebrow Enhancing Serum. Founded in 2008, the company prides itself on “Bringing Consumers Heroic Solutions for Life’s Inconveniences,” with a range of innovative product offerings. Always ahead of the curve, Rocasuba was the first to bring an eyelash serum to the mass market in 2008 and has remained a leader in this category.

RapidLash® Eyelash and Eyebrow Enhancing Serum is a clinically-proven, paraben-free serum that helps improve the overall appearance and condition of your lashes and brows. Denser-looking, healthier-appearing, and youth-exuding, this innovative formula features Hexatein 1 Complex, a proprietary mix of six highly effective ingredients: Polypeptides, Biotin, Panthenol, Amino Acids, Soybean Oil and Pumpkin Seed Extract. Dermatologist and ophthalmologist tested, this unique blend works to enhance the appearance of lashes and brows, with results starting in as little as 30 days.

Today, Rocasuba continues to see success with RapidLash®, as it remains a go-to product for lash and brow enhancement for celebrities, consumers, beauty editors and makeup artists alike. The efficacy of our products continues to be raved about by thousands of women throughout the country.

Meet the Team
The company is a modern day “mom and pop,” based in Mashpee, Massachusetts on beautiful Cape Cod. The leadership team consists of Robert Trow and his wife Carol, as well as Barry Tatelman and his wife Susan. The first letters of each of their names have formed the company name Rocasuba. The Rocasuba team currently consists of 20 Cape-cod-based employees, and they also employ about 50 off-cape sales reps and product trainers. RapidLash is a company that believes in products that give back. On a yearly basis, the company donates to various breast cancer organizations.

Owners Robert & Carol
As a leader in cosmeceuticals and skincare, Robert Trow is committed to helping develop and perfect products that work. Throughout his career, Robert has been recognized by industry practitioners as an authority in the science and business of professional and medical skin care and cosmeceuticals. He has been associated in the skincare field as an educator, author, speaker and successful entrepreneur. Robert regularly publishes articles for professional publications covering topics from general skincare to anti-aging tips and also shares his expertise by speaking on current and emerging topics of interest at national and international meetings and to medical spas, aestheticians and physicians. Robert Trow and his wife Carol also own Derma-Concepts, the official distributor of Environ Skin Care.

RapidLash Success
Only two years after launch, RapidLash® was in 24,000 stores with over one million units sold. Today, we have sold over 3 million units of RapidLash®, and we’re still growing! Today, Rocasuba continues to see success with RapidLash®, RapidBrow® and ™RapidHair®, as they solve some of life’s cosmetic inconveniences with safe, affordable and effective products. Come join the family!

Shop Now