‘Paint It Purple’ Campaign Raises $68,000 for Project Purple to Fight Pancreatic Cancer

January 04, 2024 2 min read

In celebration of 15 years of “bringing beautiful to life,” we are thrilled to have donated $68,000 for Project Purple, a national nonprofit dedicated to a world without pancreatic cancer. Our year-long “Paint It Purple” campaign has truly showcased the power of community and compassion as our employees and customers came together for our largest philanthropic effort to date.

“Teaming up with Project Purple to combat pancreatic cancer has been a deeply personal journey for all of us,” said Janet Carieri, Chairwoman of RapidLash®. “We're incredibly humbled that our employees and customers rallied behind this important mission. I couldn't be prouder of what we've achieved together. To our cherished customers and the dedicated team at Project Purple, thank you for making 2023 truly remarkable.”

Throughout 2023, our employees and customers supported Project Purple with every purchase of RapidLash® products - resulting in a $68,000 total donation. The donation enables Project Purple to provide the equivalent of:

  • 1,889 pancreatic cancer patients with a care blanket;
  • 137 patients with mortgage or rent payments;
  • 876 patients with funding to keep their utilities running; or
  • 398 patients the money to pay for medical expenses.

“We are thrilled to have joined forces with RapidLash to Paint It Purple throughout the year,” said Dino Verrelli, founder and CEO of Project Purple. “Fighting one of our country’s deadliest cancers takes a village and corporate partners like RapidLash are critical in our fight. This gift and the public awareness raised through the Paint It Purple campaign are instrumental in our efforts to positively affect patient care and survival rates.” 

Dino founded Project Purple in 2010 as a solemn promise to his father before he died of pancreatic cancer on September 5, 2011. Today, Project Purple is driven by hope and a shared commitment to make a lasting impact in the lives of those affected by this formidable disease. It has funded nearly $3 million in research to find a means for early detection and improve patient care, and more than $1 million in aid to help patients cover medical bills, utilities, and housing costs while undergoing treatment.

Our 15th “Rapidversary” is a proud milestone as well as a stepping stone to a beautiful future with many more years of innovation and commitment to natural beauty. In the years to come, we will continue to celebrate beauty with eye-conic products that deliver on the promises at the foundation of our success.