June 09, 2022 1 min read

People are so in LOVE with our RapidGlam™ Lash Enhancing MascSerum we just had to share the story of how it was developed for all of our lash-loving RapidLash fans!

Believe it or not, the development of RapidGlam mascara took over two years, and is made in our California facility in the USA! We worked tirelessly with color cosmetic industry experts and our skilled chemists to develop the formula from start to finish. We were sure to take our time and get it JUST RIGHT so we could deliver the same quality product you have come to know and trust from the RapidLash Brand.

So what makes RapidGlam so amazing?

  • RapidGlam conditions, nourishes and enhances the appearance of lashes
  • RapidGlam is an incredible mascara with the deepest, darkest, richest, most intense black pigment to really help define the appearance of lashes.
  • RapidGlam helps bring mega attention to the eyes and delivers fabulous glamour.
  • RapidGlam has a creamy formula that helps create the perfect look of volume, day or night.
  • RapidGlam has an applicator brush that allows for a quick, light coating or builds for appearance of full volume when applied multiple times.
  • RapidGlam grabs onto the teeniest, tiniest bottom lashes as well for a clean, defined look, full of volume.

 Why stop there? We’re proud to say our RapidGlam mascserum formula delivers on all three fronts: as a primer, mascara and lash serum all in one — helping you turn up your lash game with some pretty incredible lash enhancing benefits.